Kraft Mac & Cheese
Kraft Macsperience
CW: Bonnie Davis, Sam Simcox, Olivia Wink
The previous requirements for a job are near impossible to attain for Gen Z, and what’s worse is it’s not even a human filtering through your resumes, it’s AI.
As a token of gratitude for their years of cherished loyalty to Kraft, we're assisting Gen Z in combating AI resume filters by allowing them to list us as a reference.
​​
Put "Kraft Taste Tester" on your resume and wait for the interviews to roll in.
We felt college campuses were the natural place to get the word out to upcoming grads and prospective job hunters.
Next, we took things to socials.
We're even dishing out real experience at the KMC Summer Internship. Current Mac enthusiasts and future professionals will get to test all the flavors, old and new.